Pillar 03 · Auto-pause spam

Pull burning accounts off the line.

Eight codified rules with severity tiers: warn, pause, or replace. When bounce velocity climbs or a DNSBL hits, Mailnurse stops the sends before the campaign goes wider.

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The painful status quo

A bad domain keeps sending until someone notices.

When a sending account starts misfiring (bounce rate climbs, a DNSBL listing lands, complaint rates spike), most agencies discover it after the campaign has already run for hours. By then, the spam signal has been broadcast wider than necessary, and the recovery curve is longer.

  • Triage rules live in Notion docs, Slack threads, and the founder's memory. They are not in the system actually monitoring accounts.

  • Two operators on the same fleet apply "when do we pause?" differently. The fleet drifts in ways the dashboard cannot explain.

  • By the time the morning standup catches a burning account, it has been sending for twelve hours.

What Mailnurse does

Eight rules. Three severity tiers. One audit log.

  1. 01

    Codify.

    Mailnurse ships with eight default rules covering the most common deliverability failure modes. Each has a tunable threshold per workspace.

  2. 02

    Evaluate.

    Rules run nightly against every account in your fleet, and continuously for fast-moving signals like bounce velocity. Each evaluation produces an automation-log entry.

  3. 03

    Act.

    Rules emit one of three severity actions: warn (notification only), pause (sending halted, account preserved), or replace (rotation triggered). Every action is logged with the rule that fired.

Inside the rules engine

The full rulebook for running cold email without daily intervention.

Eight default rules.

Bounce velocity, placement drop, blacklist hits, authentication regression, warmup drift, engagement collapse, age mismatch, and fleet anomaly. Together they cover the minimum playbook for running cold email without daily manual intervention.

Three severity tiers.

Warn, pause, replace. Each rule resolves to one action; you decide which threshold maps to which tier per workspace.

Automation log.

Every rule evaluation is recorded: when it fired, against which account, with what observation, and what action it triggered. Audit-trail-grade history, queryable and exportable.

Per-workspace tuning.

Rule thresholds adjust per workspace. The aggressive thresholds appropriate to a fast-burn agency client are not the thresholds for a slow-burn enterprise client. Same rules, different dials.

Auto-pause FAQ

What the rules do, and what you can tune.

What are the eight default rules?
Bounce velocity (sustained climb in hard bounces vs. seven-day baseline), placement drop (inbox-placement percentile falling below threshold), blacklist hits (DNSBL listing count exceeding the workspace tolerance), authentication regression (SPF / DKIM / DMARC failures over a 24-hour window), warmup drift (engagement curve falling below the expected slope), engagement collapse (sustained open-rate or reply-rate decline), age mismatch (send volume exceeding age-banded thresholds), and fleet anomaly (cross-account signal suggesting a workspace-level problem).
Can I add my own rules?
Custom rules are on the roadmap for the Agency tier, not in the initial release. The eight defaults cover the majority of incident types we've seen at the Lanello agency, and tunable thresholds give most workspaces enough flexibility.
What does replace actually do?
Replace triggers the auto-rotation pipeline, the same end-to-end provisioning described on the Auto-rotate page. The burned account is paused, the next pool domain is provisioned and warmed, and the automation log records the transition.
How are rule evaluations logged?
Every nightly evaluation produces a log entry per account-per-rule: timestamp, account ID, rule ID, the observed value, the threshold, and the action taken. Logs are queryable, exportable, and retained for the workspace's data-retention window.
Pairs well with

Two disciplines that compound this one.

01

Health monitoring

Constant inbox-placement tests, blacklist checks, and warmup vitals, rolled into one health score per account, so you see trouble coming before it hurts.

Read more 02

Auto-rotate domains

When a domain burns out, Mailnurse replaces it end to end and starts warmup. The ten-hour job, done for you while you sleep.

Read more

Care, expressed as precision.

Cold-email infrastructure that watches itself, so you can focus on your campaigns instead of babysitting inboxes.

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